Subject:
Title
Approval, Re: TDC Marketing Funds for the 2021 Great Florida (Melbourne) Air Show
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Fiscal Impact:
$67,500 from the Marketing Fund 1441
Dept/Office:
Tourism Development Office
Requested Action:
Recommendation
Request the Board of County Commissioners approve the Tourist Development Council's recommendation to approve funding for the 2021 Melbourne Air Show, as well as make the necessary legislative findings that this is a special event, that has one of its main purposes the attraction of tourists and is promoted to tourists. Additionally, request authority for the Director, Tourism Development Office, to negotiate and sign the necessary grant agreement, budget change requests, and related documents to support the grants upon County Attorney and Risk Management approval.
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Summary Explanation and Background:
The 2021 Melbourne Air Show is being held at the Melbourne International Airport on May 15-16 after not holding the show in 2020 due to COVID-19. The Air Show is a closed, gated show that is limiting capacity in order to practice social distancing. There are traditionally large crowds that gather outside of the airport, but in the area, so they can view the show. The tickets for the gated area are $50 per person and there are VIP options available. The show falls in a typical need period of mid-May which is post Easter and pre-Memorial Day weekend. The event organizer has a long history of experience with operating air shows, but this is their first show in Brevard County. The most recent show they conducted was in Maine. The show will feature the Blue Angels which is the first time this demo team has been in Brevard in several years. They will be flying new FA-18 aircraft. It is estimated the show will generate approximately 10,000 attendees per day in the gated area (capacity restricted) and a possibility of a large number of people in the surrounding area outside the gate. It is expected approximately half the audience will...
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