Subject:
Title
Approval, Re: Tourist Development Council (TDC) FY 2026-2027 Marketing Support Program recommendations
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Fiscal Impact:
FY 2026-2027 cycle: $664,120 total - $424,120 from Cultural Fund 1446, $240,000 from Marketing Fund 1441.
Dept/Office:
Tourism Development Office
Requested Action:
Recommendation
It is requested the Brevard County Board of County Commissioners approve the Tourist Development Council recommendations for the FY 2026-2027 Marketing Support Program, Attachment A and B.
Further, based on the facts specified, by approving this agenda item, the Board will make the legislative finding that Tourist Development Tax funds are authorized for cultural and sports grants pursuant to Section 125.0104(5)(a)3., Florida Statutes, and Section 102-119(3)a, (5)a, and (6)a. of the Brevard County Code of Ordinances. Each of the tourist-oriented cultural sports events has as one of its main purposes the attraction of tourists, and the event organizer and the Space Coast Office of Tourism both intend to ensure marketing and promotion of these events to tourists.
Additionally, request authority for the Director, Tourism Development Office, to negotiate and sign all necessary agreements and related documents upon County Attorney’s Office, Risk Management and Central Services approval and authorize the County Manager to execute necessary budget change requests.
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Summary Explanation and Background:
The Marketing Support Program is designed to provide marketing support and/or financial support for event related expenses to events and year-round programming for eligible Cultural and Sports events. For qualified events or year-round programming, the Marketing Support Program will provide out-of-county advertising and marketing by the TDO and/or defray the cost of conducting an event in Brevard County. In the case of an event that does not require or want out-of-county advertising and marketing, a reimbursement (with proper supporting documentation)...
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