Subject:
Title
Approval, Re: Tourist Development Office (TDO) Proposed FY 2026-2027 Marketing & Media Plan, approval for the TDO Director to make Vendor Selections, Negotiate and Execute Agreements with Media and Advertising Vendors
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Fiscal Impact:
FY 2026-2027 Marketing & Media Plan $15,027,500.00 (Fund 1441)/Disaster Funds $1,548,712.00 (Fund 1444).
Dept/Office:
Tourism Development Office
Requested Action:
Recommendation
It is requested that the Board of County Commissioners:
Approve the attached proposed FY 2026-2027 Marketing & Media Plan for the Tourism Development Office (TDO) in the total amount of $15,027,500, including the selection of the media vendors listed in the 2026-2027 Marketing Plan presentation.
Approve the TDO Director to negotiate and execute contracts, contract amendments, and any necessary contracts for selected marketing, media and advertising firms within the Board approved FY 2026-2027 Marketing & Media Plan, upon review and approval by the County Attorney’s Office, Risk Management, and Purchasing Services in accordance with Administrative Order AO-29, “Contract and Grant Administration,” up to and exceeding $200,000, the total amount not to exceed $15,027,500 without additional Board approval.
Approve the ability for the TDO Director to receive and accept revenue from cooperative advertising partners and grants from organizations (such as the Florida Sports Foundation, as well as other various cooperative partners).
Authorize that the TDO Director be able to access Disaster Funds (Fund 1444) in the event of a state or local emergency declaration, natural or man-made disaster for the purposes of advertising/marketing/promotional costs of up to and exceeding $200,000, the total amount not to exceed $1,548,712.00.
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Summary Explanation and Background:
The Tourism Development Office (TDO) has prepared the attached proposed Marketing & Media Plan for FY 2026-2027 in the total amount of $15,027,500.00. The TDO Marketing & Media plan...
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