the tourism industry; this Board has a responsibility to those people as well; this Board just tried
to give a cultural grant another 50 percent because there was too much money in the cultural
grant fund; it said there is extra money, someone only asked for $20,000 but the County is
going to provide $30,000 just because there is extra money; she asked is someone telling her
that the County could not have used that extra $120,000 or $130,000 extra to put in to a
workforce housing bank, that people would rather give it to the dinosaur museum, when they
did not even ask for it; and she commented to spare her the comments about the Board not
having a responsibility to affordable housing because every hotel benefits from somebody who
would benefit from that affordable housing.
Commissioner Pritchett noted Chair Zonka brought up a lot of good points but she just has to
throw in one more; as Chair Zonka said this is money that the hotels directly collect, this Westin
Project, and she hopes this will get printed, they have to collect the funds to be able to get the
funds; and what it is like, there is a $12 million pot out there that the County does advertising
with, what the Board really did was it gave a $400 million hotel that is successful in advertising
areas, the ability to advertise the Space Coast. She mentioned the County has problems
getting good advertising out there, they know what they are doing so the County is allowing
them to take over and do this advertising; they are not pocketing it, it is a reimbursement on
what they do to promote the Space Coast; that is the truth of it; people can frame it however
they want, but that is all that is happening; if they collect it and they do a good job collecting it,
then their advertising is doing well; there is also a cap on it, so it ended up being quite a clever
way of doing things; and there was so much talk about the County building convention centers,
she never would agree to that because it would have saddled the County with all kinds of
problems, especially in down times. She stated this was a really good project and what she
loved about it was there were so many different opinions, and the Board had to work really,
really hard to get a good decision after having people that wanted to stay in their niche; the
Board needed to get outside of that niche; that does not do anything for any of the Board
Members; the Board had to do it's homework and make some really good decisions for the
Cocoa Beach area; and she thinks people are going to see Cocoa Beach really have a lot of
tourists because of it.
Commissioner Smith stated he does not want to beat this to death, but there are a couple
points that have not been made; he hears from his constituents that the Board is taking their
taxes and benefitting one hotel group; this is not property taxes, it is TDT, so unless any citizen
of this County spends a night in a hotel or motel in Brevard County, none of their tax money is
going towards this; if someone spent one night, it would be pennies that is taken out of that
night for the Tourist Development Tax; and he hopes once and for all, that people get it, that
TDT is not property taxes. He noted there is one other thing that he wanted to mention;
currently, the property that exists there, the building that is on it, International Palms, their
contribution to the TDT yearly was roughly around $200,000 to $250,000; the Westin company
is anticipating that they are going to bring in somewhere in the $3 million to $4 million range per
year; and if one does math quickly that is an increase of three-quarters of a million every single
year, additional monies that are going to TDT that were not coming in, and never would have
come in from International Palms; that place just did not bring in that kind of people; they were
not bringing in people who were spending upwards of $500 to $600 per night, they were
bringing people who were spending $100 to $125 per night; and that is a big difference in
clientele. He added this is a 4.5 star hotel, and there is not one of those in this County; that is
another big factor in its favor; if someone were to do the math, and they are not guaranteed the
$30 million, but that was the other number that was pitched around, they are going to get $30
million over 30 years, but that is only if they perform; that means they have to raise at least $3
million per year in TDT, which is a huge increase over the $750,000 that the building was
currently bringing; if one multiples $750,000 times 30, that is well over $240 million more to the
County TDT; and he asked that people put all this in perspective. He stated they may get $30
million, they may not, but if they do, the more power to them because the County benefits; how