Subject:
Title
Approval of Tourist Development Council (TDC) Proposed FY2020-21 Marketing & Media Plan and Approval for the TDO Director to Make Vendor Selections, Negotiate and Execute Agreements with Media and Advertising Vendors Up To and Over $100,000.00...End
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Fiscal Impact:
$4,361,557.00
Dept/Office:
Tourism Development Office
Requested Action:
Recommendation
It is requested that the Board of County Commissioners approve the attached proposed Marketing & Media Plan for FY2020-21 from the Tourism Development Office (TDO) in the total amount of $4,361,557.00 including the selection of the media vendors listed. Both the Marketing Committee and TDC have approved this unanimously. The TDO Marketing & Media plan will remain flexible, strategically built through seasonal campaigns and marketing partnerships, as market demands may cause changes to the plan throughout the fiscal year. In order to execute these changing plans it is requested the Board approve that the TDO Director have the ability to select media and advertising vendors without a bid process, thus waiving procurement policy in accordance with BCC-25, as well as negotiate and execute agreements with such vendors, upon review and approval by the County Attorney's Office, Risk Management, and Purchasing Services in accordance with AO-29, up to and exceeding $100,000.00. It is also requested the Board approve the ability for the TDO to receive revenue from cooperative advertising partners and grants from organizations (such as the Florida Sports Foundation).
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Summary Explanation and Background:
The Tourism Development Office (TDO) has prepared the attached proposed Marketing & Media Plan for FY2020-21 in the total amount of $4,361,557.00. The TDO Marketing & Media plan will remain flexible, strategically built through seasonal campaigns and marketing partnerships, as market demands may cause changes to the plan throughout the fiscal year. To that end, it is important that the department dire...
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