Subject:
Title
Motion Directing Staff to Advertise Using Least Expensive Publisher, Dist. 2
End
Fiscal Impact:
This will save the County money on legal advertisements. Over a short time, this would likely save hundreds of thousands of taxpayer dollars.
Dept/Office:
District 2
Requested Action:
Recommendation
Where lawfully permissible, staff shall endeavor to use Trader Jake's for required legal advertisements.
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Summary Explanation and Background:
This motion seeks to direct staff to cease defaulting to Florida Today for required legal advertisements. There exist local publishers with whom the County could advertise many of its legal ads.
It is requested that staff, whenever permissible, use Trader Jake's (which appears to be far less expensive than Florida Today and donates all proceeds to Wounded Warriors) for required legal advertisements.
By way of comparison, the following example ad rates were provided by Melbourne Vice-Mayor Paul Alfrey:
An ad which would cost $65 in Trader Jake's would cost $83.59 in Florida Today - a 29% difference. An ad which would cost $95 in Trader Jake's would cost $197.02 in Florida Today - a 107% difference. An ad which would cost $275 in Trader Jake's would cost $1,357.44 in Florida Today - a whopping 394% difference!
In addition to cost savings for the County and, by extension, taxpayers, Trader Jake's provides totally free online access whereas Florida Today has a subscription pay-wall. This will make viewing legal notices markedly easier and infinitely less expensive for a vast and growing segment of the population. Trader Jake's tangible paper is available at a number of locations throughout Brevard County for a mere 25 cents - with all proceeds going toward Wounded Warriors.
Florida Today is no longer printed in Brevard County and is owned by a Virginia-based corporation. Trader Jake's is locally owned and operated. The Brevard County Clerk of the Court has listed Trader Jake's (along with Florida Today and ...
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