Subject:
Title
Approval, re: Tourist Development Office (TDO) Proposed FY2022-23 Marketing & Media Plan, approval for the TDO Director to make Vendor Selections, Negotiate and Execute Agreements with Media and Advertising Vendors and contract extension with &Barr for advertising services
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Fiscal Impact:
FY2022-2023 Marketing & Media Plan $9,779,982.00 (Fund 1441)/Disaster Funds $1,282,542.00 (Fund 1444)
Dept/Office:
Tourism Development Office
Requested Action:
Recommendation
It is requested that the Board of County Commissioners:
(1) approve the attached proposed FY2022-2023 Marketing & Media Plan for the Tourism Development Office (TDO) in the total amount of $9,779,982.00, including the selection of the media vendors listed in the presentation.
(2) It is requested that the Board approve the TDO Director to have the ability to select media and advertising vendors without a bid process, thus waiving Procurement Policy BCC-25, as well as negotiate and execute contracts, contract amendments, and any necessary contract extensions, with such vendors, upon review and approval by the County Attorney's Office, Risk Management, and Purchasing Services in accordance with Administrative Order AO-29, up to and exceeding $100,000.
(3) It is also requested the Board approve the ability for the TDO to receive and accept revenue from cooperative advertising partners and grants from organizations (such as the Florida Sports Foundation).
(4) It is further authorized that the TDO Director be able to access Disaster Funds (Fund 1444) in the event of a state or local emergency declaration, natural or man-made disaster for the purposes of advertising/marketing/promotional costs of up to and exceeding $100,000.
(5) The Board approves and authorizes the Tourism Director to sign the renegotiated agency contract with &Barr for 3 years through September 30, 2025, upon review and approval by the County Attorney's Office, Risk Management and Purchasing Services.
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